"ABSOLUT GARTEL"

Perhaps the most recognized image of GARTEL's work in
recent years has been his commission for Absolut Vodka,
"ABSOLUT GARTEL." (circa 1991.)

"ABSOLUT GARTEL" has been adorning the pages of magazines
since the ad's release. The first and only digital photographic art
has been seen in "ART-IN-AMERICA," "Artforum," "Art and Auction,"
"Art & Antiques," "Sotheby's Preview," "Scientific American," "WIRED,"
"Technology Review," "ArtByte," and "New York Magazine."